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Building Austin'sFitness Future
The platform where fitness meets community, designed to transform participants into lifelong members.
"People join communities that are a reflection of who they are, not who they wish to be."
Logan Bell
Founder & CEO
Fitness Shouldn't BeJust a Transaction
Logan Bell, an entrepreneur passionate about human connection, saw a fundamental problem in the fitness industry.
Most fitness platforms treat fitness as a transaction rather than a relationship. They extract value from communities instead of helping them grow. They focus on who people wish to be, not who they actually are.
We believed there was a better way - one that puts community first and transforms how fitness communities grow, connect, and thrive together.
The Old Way
- 50% commission rates
- $200-500 monthly fees
- Platform owns relationships
- Extraction over support
Our Core Principles
Building psychological infrastructure for transformative fitness communities
Create Belonging Before Value
We focus on identity integration and design initiation rituals that make members feel they truly belong. Psychological safety and authentic connection come first.
Enable Member Advocacy
We give engaged members meaningful ways to influence their community, turning them into passionate champions and creating organic growth systems.
Technology Enhances Connection
Technology should make human connection easier, not replace it. We build tools that strengthen real relationships and community bonds.
Our Journey
From insight to impact - building the future of fitness communities
A Different Vision
Logan Bell saw that fitness platforms treated fitness as a transaction rather than a relationship. He believed there was a better way.
Community Over Competition
People join communities that are a reflection of who they are, not who they wish to be. This insight became Duro's foundation.
Austin's Fitness Future
Building psychological infrastructure that transforms how fitness communities grow, connect, and thrive together.
Community-First Platform
Duro is the platform where fitness meets community, designed to transform participants into lifelong members.
Why We're Different
Community-First Philosophy
We believe communities should keep their value, not lose it to platforms. That's why we use fair, transparent pricing.
Built for Retention
Our platform helps transform participants into lifelong members through genuine connection and belonging.
Technology That Connects
We use technology to enhance human connection, not replace it. Every feature is designed to strengthen real relationships.
The Duro Way
Fair Platform Fee
vs 20-50% elsewhere
Monthly Fees
vs $200-500/month
Community Fund
per booking invested back
Be Part of the Movement
Join us in building the future of fitness communities - where belonging comes before value and technology enhances human connection.